Effective selling in the consumer electronics industry relies on using every opportunity to educate, upsell & cross sell and in being able to sell aspirational products as a necessity!
The success of the sales reps in this industry depends on how quickly they are able to recall technical and functional information about their products, the brand they are selling & the variety of competitive offers the company has made available.
SmartQuest’s content architecture allows Product Details, Brand & Offer Information & Soft Skills for upskilling sales reps to be easily available on the platform. This works to optimize the kind of information that sales reps in this industry need most.
Take a look at our work with LG and see how we drove sales readiness in the consumer electronics industry.